Loyola polls- questions

The media science Department of Loyola College headed by the bearded [intellectual look?] professor S Rajanayagam has come out with some interesting results recently about Tele viewer ship in Tamilnadu. The findings, conducted during September and October this year across Tamil Nadu, were collected from 3,025 respondents above 18 years old.

According to the results, 

1. Sun TV continues to be on top with a viewer ship of 51.8 per cent

2. A distant second was Kalaignar TV (8.6 per cent)

3. KTV, from Sun network, is third with a viewer base of 7.5 per cent 

4. Vijay TV is fourth with 6.4 per cent 

5. Doordharshan's Pothigai TV was fifth with 5.7 percent

6. Sun Music, from Sun network was sixth with 4.3 percent

7. Jaya TV was seventh with 4.2 percent

8. Sun News, from sun network has 2.6 percent viewer ship and is eighth.

9. Makkal TV has 1.1 percent viewer ship and is ninth.

10. Raj TV with 0.9 percent is the tenth. 

So as per, Sun Network has 66.2 % viewer ship. If the above is true, then companies should stop advertising in almost non-existent Raj network etc. But there are some questions. First the sample size seems very small and that too divided in party wise fragments seems unwise. The poll says that about 62.2 per cent of viewers, cutting across party affiliations (except PMK), watched Sun TV. The channel also led the table among viewers in providing entertainment programs, launching new programs and in giving intellectual programs among others. It also says that In giving priority to Tamil language, Makkal TV, promoted by PMK leader Dr Ramadoss, stood first among 32.1 per cent viewers, while Sun TV was at second spot with a viewer base of 26.9 per cent. 

So it seems that there was an obvious intent to find out which party loyalist watches what? And knowing the 'feared' party worker of the state, the result looks obvious. Most of the PMk men i know watch HBO and AXN and if you ask them in front of camera obviously the ramadasas will say Makkal. So will be the case of the murasoli subscribers, only their answer would have been kalaignar instead. 

Loyola always has the knack of producing results, which seem to be true. This media dept survey is also one such. They very cleverly establish themselves as being some kind of an authentic pollsters and in time of elections use their, this image to come out with an poll revealing DMK is winning. It is one more of our predictions, [and most have come true] that on the eve of the Loksabha polls, Loyola, Kumudam reporter and Junior Viketan will come out with similar results predicting landslide for DMK led coalation. Recently Kalaignar in his Murasoli chided Kumudam reporter, for a survey that means Kumudam reporter is also attaining the reputed pollster image. All this is well planned and surely you will watch this happen. 

The motive of this survey is to tell you and me, who is the second and not who is the first. If serials are number one and Sun TV is the most watched how come Kalaignar Tv has viewer ship? Surely one program Manada cannot get it 8.6 %. And what question was asked- which channel you like? Or was any attempt made to find out what programs they see and then an average worked out? 

Two serials of Jaya TV - veetuku veedu looti and Alaypaethe definitely has decent viewer ship. Makkal arangam, Nerukku ner and Hasini pesum padam also have good viewer ship. Jaya TV’s Little masters,Raagamailka, sokuthe manam and above all ennodu pattu padungal are the best music based programs in Tamil. Their game shows like Jackpot and savaal albeit not like before have decent viewer ship. Devotional programs have been Jaya's strength but off late it has competition from Sun and Vijay.  And almost all cable carries Jaya TV, including DD DTH. So it being at seventh is laughable and with probable malicious intent. 

Kalaignar Tv has maanada as its number one program for long now. It's magic program and odi vilayadu pappa also have decent viewer ship. Regarding serials of course Kalaignar is pitted first against Sun. I am sure very few will watch thekkathi ponnu when kalasam is in air, same with thangamana purusan against the formidable kolangal. Also is seethai any match for the Arasi?  Similarly even in spite of lovable Anu as Rekha IPS , she is no match to kasturi. Again even manjal cannot take away the sun's anantham.  So if at all Kalaignar scores in serials, it must be in the morning slots and there too the sun loyalists will cry only with the sun even when it is noon and sweating. So Kalaignar Tv being number Two is simply not possible because it has only serials with no game shows worth the mention and other programs ellame siruppu than. 

Vijay TV may be in the second. Its tamil pechu engal moochu is surely the best Tamil program ever in Tamil tv history. It's serials like kana kanum and madurai have more than decent viewership. Jodi number one, kalakka povathu aru, coffee with anu are never missed. The conservatives do not skip bakthi. Even kakka kakka and saibaba has good viewership especially after kakka is screened twice a day. Neeya nanna is the best talk show in tamil now. Ippadikku rose is seen for its ingenuity. Lollu sabha is one of their popular programs. And which magic show is better than mayalogam? 

Channels like Mega TV surely has more viewer ship than some in these top ten. Kalaignar music i am sure has more viewer ship than sun music. 

Makkal Tv surely has an audience and i am sure it's percentage is more than 1.1. Pothigai has some good programs and in case of no cable connection also it is visible, so may be due to frequent power cuts when the cable is also off, more are tuning it with UPS. But still fifth? 

Though it is feasible no proper surveys are done to really judge viewer ship of TV in India. Even TAM has limited scope and this is really appalling. 

With intent or without, this results are far from truth.