Thursday, February 28, 2008
Zee Entertainment Enterprises Ltd, one of the country's leading entertainment groups, is all set to launch its Tamil channel again. Zee Tamizh, the new 24 hours entertainment channel, will be launched with in six months so said by the group's South CEO G Ramprasad yesterday. According to him, they will come out with a Malayalam channel too along with the Tamil channel.
"The Tamil channel world is not new to Zee Group. We launched Bharathi TV, an entertainment channel, 5 years back which was a failure due to many reasons. What we lacked was technical expertise as well as good content. We hope that our new team will be able to handle the channel now and make it a huge success."
The company, he said, had recruited V Chandrasekhar as the business head for Zee Tamizh and is scouting for a person to lead the Malayalam channel. The group is also planning to distribute the channel to all subscribers through DTH players like Sun, Tata and Dish with clear signals.
"Zee Tamil will change and create new viewing habits for the audience. Contemporary shows with a measured dose of serials will be the mainstay here. The portfolio of programs will be such that they cater to the young audience and captivating the audiences of other channels also. We are set to launch in April or June"- Mr V. Chandrasekhar
Presently, there are 20 Tamil channels among which 13 are general entertainment channels, five music and two are news channels - Sun and Jaya. Soon Kalaignar will also launch a 24 hours news channel.
Source: One India